HBCU AWARE FEST On March 26, 2026, Student Freedom Initiative will host its first global benefit concert to confront the student loan debt crisis and illuminate its profound impact on the futures of students attending HBCUs. Your browser doesn’t support HTML5 video. A MOVEMENT BUILT FOR STUDENTS In partnership with Live Nation Urban ,together, we will help educate the nation about the contribution of HBCUs to local and national economies, and galvanize collective action to provide sustainable pathways to higher education and long-term wealth creation for students attending HBCUs. Every dollar raised will go towards building generational wealth for students through our Student Freedom Loan Agreement, an affordable loan alternative to Parent PLUS Loans. Our alternative loan model, helps students graduate and ensures repayments go towards the education of future generations. The festival includes a stacked slate of performances from the likes of Jill Scott, John Legend, Common, Jeezy, Earth, Wind, & Fire, GloRilla, Metro Boomin, Kirk Franklin, and more,along with remarks from Chris Paul, Robert F. Smith, Angel Reese, Ryan Clark and more. Click below to visit the HBCU Aware Fest site to learn more and attend. Learn More “We are incredibly excited about the coalition and movement that we are building to end the student loan debt crisis for our nation’s HBCU students.” -SFI President and CEO, Keith Shoates BE PART OF THE EXPERIENCE HBCU Aware Fest isn’t just an event—it’s a moment to connect, learn, and take action toward your future. ATTEND HBCU AWARE FEST Join us at the HBCU Aware Fest Benefit Concert—get your ticket today. SUPPORT AND DONATE Every dollar raised will go towards building generational wealth for students through our Student Freedom Loan Agreement, an affordable loan alternative to Parent PLUS Loans. Our alternative loan model, helps students graduate and ensures repayments go towards the education of future generations. GET INVOLVED Atlanta-based HBCU students can explore how to become part of the Black Music Action Coalition (BMAC) Cohort and gain access to industry exposure, mentorship, and leadership opportunities.